CONVICTION CAPITAL LIMITED

Conviction Capital Limited is an advisory firm that channels private‑market capital towards the Sustainable Development Goals and the Paris Agreement. By mobilising investment into sustainable private‑equity funds and direct private‑equity projects, the company helps both fund managers and institutional investors raise the finance needed to deliver clean‑energy infrastructure and other climate‑positive outcomes.

The firm’s core services include fund placement, capital‑raising and bespoke advisory for managers focused on sustainable private equity. Its approach blends modest upfront fees with a success‑based economic participation model, ensuring strong alignment of risk and reward with clients. A particular emphasis is placed on clean‑energy investments, reflecting the belief that profitability and sustainability are mutually reinforcing.

Founded by Alex Murray, who brings twelve years of experience in sustainable private equity—including over €1 billion of commitments for clean‑energy projects in developing countries and a senior role at the European Investment Bank’s Climate Change & Environment Division—Conviction Capital