WPP PLC

WPP PLC is a global creative transformation company that harnesses data, technology and storytelling to deliver more effective, efficient marketing at speed and scale. Its flagship AI platform, WPP Open, offers new ways of working and breakthrough intelligence, enabling brands to access advanced, agentic AI expertise for rapid campaign development and optimisation. Through its WPP Media network, the group creates high-impact media strategies - exemplified by campaigns such as Cartier's iconic Panther launch and the Royal Navy's Atlas conversational-AI recruitment tool.

The firm also operates WPP iQ, a hub for generative-AI insights that helps clients turn historic icons into social-media stars, explore the creative potential of AI, and build brand growth around athlete platforms. Sustainability sits at the core of its agenda, with a 2024 Sustainability Report outlining ambitious carbon-reduction goals for both its own operations and those of its clients. WPP's commitment to people is reflected in its career programmes, which aim to attract and develop top talent across its worldwide network.