SFW DISTRIBUTION LIMITED

SFW Distribution Limited is a second‑generation, family‑run wholesale partner that has been powering Irish retail supply chains since 1977. From its purpose‑built distribution centre in Dublin, just off Exit 9 of the M50, the company provides fast, reliable delivery to retailers across the island in 24 hours and to mainland Europe within 48 hours, helping stores of every size keep shelves stocked and customers happy.

The group’s core expertise lies in trade and retail distribution, procurement, and in‑store promotion. SFW sources a broad range of consumer‑electronics and lifestyle products—from leading brands such as Samsung, Acer and Sony PlayStation to discount and international suppliers—ensuring high‑quality, value‑for‑money stock at competitive prices. Its dedicated promotion team designs eye‑catching in‑store campaigns that drive sales and build brand loyalty, while a well‑established network of market leaders guarantees seamless logistics and cost‑effective solutions.

With over 40 years of experience, SFW’s strategic location and extensive partner relationships enable it to offer retailers a one‑stop service that combines speedy delivery, wide product choice and expert market insight, all aimed at maximising profit and supporting growth.