PROTOTYPE ADVISORY LIMITED

Prototype Advisory is a boutique consultancy that helps Irish and UK business owners maximise the value of their companies and prepare for key strategic events – from growth and investment to a successful exit. Founded by Michael Murphy, a Chartered Accountant with more than 15 years of senior finance experience and a former Head of M&A, the firm delivers hands‑on financial leadership that goes beyond advice and reports, working closely with founders and their teams to turn strategy into tangible results.

The practice specialises in two core services. Its Exit & Value Advisory equips companies with the financial rigour and buyer‑focused preparation needed to boost valuation and achieve sale‑readiness. The Fractional Finance Director offering provides seasoned CFO‑level planning, cash‑flow management and growth support on a part‑time or project basis, giving SMEs the expertise of a full‑time finance chief without the permanent cost. Clients can engage either service alone or in sequence, creating a seamless partnership that supports the business through every stage of its lifecycle.

With a deep understanding of the challenges faced by founder‑led SMEs and a strong network across both markets, Prototype Advisory combines local insight with a pragmatic, results‑driven approach that makes complex financial decisions clear and achievable.