B2B GEEK LIMITED

B2B Geek Limited is a specialist consultancy that helps B2B marketers discover a “better way to play” by marrying human insight with AI‑driven analysis. Founded by Rory Donnelly, the firm’s mission is to elevate the art, craft and science of B2B marketing through rigorous research, strategic planning and performance optimisation. By digging deep into the complexities of B2B buying, B2B Geek equips marketing teams and senior leaders with the intelligence they need to capture growth opportunities and stretch their budgets further.

The company’s service suite is built around three pillars – Intelligence, Strategy and Performance. Its intelligence offering delivers target‑buyer audience insights, ABM opportunity analysis, competitor analysis and synthetic customer research using sophisticated AI modelling. On the strategy side, B2B Geek crafts total‑addressable‑market (TAM) analyses, detailed ideal‑customer‑personas and bespoke ABM campaign blueprints. The performance arm provides media performance audits, precise B2B media planning and continuous performance management to maximise ROI across paid channels.

With a clear focus on optimisation, performance uplift and career acceleration, B2B Geek serves B2B marketers who want data‑backed, actionable guidance to navigate long buying cycles, multi‑person decision committees and the