MARTEYE LIMITED

MartEye Limited is a technology‑driven platform that enables farmers, auctioneers and agricultural traders to buy and sell livestock, machinery, land and horses securely online. Born in 2020 when the pandemic forced traditional markets to shut, the company was created by award‑winning agricultural software engineers in partnership with industry experts to keep rural trade flowing in challenging times.

The core service is a seamless live‑video auction system that can be run from a ringside venue or entirely online, supported by dedicated hardware installed and maintained by AgriCam.ie. To date, more than 70 auction centres across four countries have relied on MartEye, connecting over 120 000 buyers with a wide range of agricultural assets. In addition, the firm runs the All Heart :: All Mart clothing range, with all profits donated to selected farming charities, and organises the annual MartAid charity auction to support organisations such as Embrace FARM.

Headquartered in Galway, Ireland, MartEye combines robust software, expert guidance and a community‑focused ethos to make agricultural markets accessible, transparent and resilient for producers and buyers alike.