OPINIONX LIMITED

OpinionX Limited provides a cloud‑based survey platform designed for strategic product research. The service offers a suite of advanced voting formats—including free‑ranking, conjoint analysis, MaxDiff, ranked‑choice, pairwise and points ranking, image ranking and segmentation analysis—to help product teams measure user needs, pain points and preferences without manual calculations.

Key use‑cases cover roadmap prioritisation, customer segmentation, product‑market‑fit testing, assumption validation, idea validation and culture assessment. The platform’s segmentation tools enable one‑click filters, automated crosstabs and AI‑driven clustering, while pricing modules let teams model feature value, price sensitivity and test pricing changes before launch.

OpinionX serves more than 400 product and growth teams, primarily within technology‑driven organisations that require data‑rich insights to guide development and go‑to‑market decisions. Premium plans include on‑demand consulting from research specialists, offering expert guidance on survey design and analysis while allowing teams to retain full credit for the findings.