CATEGORY FIRST SERVICES LIMITED

Category First Services Limited is a specialist category‑management and marketing consultancy led by Rob Mullen, who brings more than two decades of experience in the field. The firm works with businesses at every stage of their category journey – from start‑ups that are just beginning to understand category dynamics, to established retailers and brands that need extra resources to meet tight deadlines or to refresh their strategic direction.

The company’s core offering centres on developing an inspirational, insight‑led category vision and strategy, coupled with deep‑dive insight development and data‑analysis services that turn raw information into clear, actionable intelligence. For clients who prefer a hands‑off approach, Category First Services also provides interim category‑management support, delivering the expertise of a senior manager without the overhead of a permanent hire. Their flexible, bespoke model ensures a single point of contact, a results‑focused mindset and a relentless focus on the consumer and shopper.

Clients such as Kerry Foods, Manor Farm and other retail providers praise the consultancy for its clarity, thought‑leadership and collaborative style, which consistently drives growth and stronger cross‑functional alignment.