IREACH INSIGHTS LIMITED

iReach Insights Limited is an independent market-research and knowledge agency that turns data into actionable insight for brands, agencies and product teams. Drawing on four specialised practices, iReach delivers fact-based marketing intelligence, research and consulting that directly support marketing, sales and financial objectives across Ireland, the UK and wider European and international markets.

The company's service suite spans the full research lifecycle - from new-product development, brand tracking and packaging-promotion testing to consumer-experience mapping, segmentation and buyer-persona creation. iReach also runs dedicated research communities and panels, including specialist groups such as youths, mums, foodies and families, to ensure robust, fatigue-free data collection. Its methodological toolkit covers online and digital effectiveness studies, omnibus surveys, telephone interviews, focus groups, eye-tracking, website-usability (UX) testing, pricing and demand-elasticity analysis, as well as advanced data-analytics and business-research solutions.

A corporate member of ESOMAR and a member of the Market Research Society, AQR and the American Marketing Association, iReach is committed to industry best practice and to delivering "insights to impact" for decision-makers navigating today's complex marketing, brand, PR and product challenges.