FRESH PERSPECTIVES MARKET RESEARCH LIMITED

Fresh Perspectives Market Research Limited is a specialist research partner dedicated to the Irish pharmaceutical sector. Drawing on more than two decades of experience working with doctors, nurses and other healthcare professionals, the company delivers high‑quality market insight that helps pharmaceutical firms understand the Irish healthcare landscape and make informed commercial decisions.

The firm offers a full suite of quantitative and qualitative methodologies, including face‑to‑face and telephone interviews, online surveys, and a variety of focus‑group formats such as dyads, triads and mini‑groups. Their expertise spans product‑concept testing, brand and competitor evaluations, marketing‑material validation, campaign performance assessment, usage and awareness tracking, and patient‑focused research. All stages of a study—from recruitment and fieldwork to analysis—are managed in‑house, ensuring consistency and confidentiality.

Led by Director Colin Boylan, a seasoned researcher with an MSc in Psychological Research Methodology, Fresh Perspectives combines deep sector knowledge with a versatile research team. Their client‑centred approach makes them an ideal ally for any Irish pharmaceutical company seeking robust, actionable market data.