FINANCIAL PLANNING STANDARDS BOARD IRELAND DESIGNATED ACTIVITY COMPANY

Financial Planning Standards Board Ireland (FPSB Ireland) is the national body that up-holds the global standards for Certified Financial Planner (CFP®) professionals. By defining what great financial planning looks like, FPSB Ireland gives both advisers and clients a clear, trusted framework for delivering and receiving advice that is competent, ethical and focused on long-term goals. The organisation also maintains a nationwide directory of CFP® professionals, enabling consumers to find advisers who have met the rigorous global mark of excellence.

Beyond certification, FPSB Ireland produces practical resources for the profession. Its *Psychology in Practice: Financial Planner Essentials* e-book helps advisers navigate the emotional side of money, while the AI in Financial Planning Global Report offers insight into how technology can enhance client experiences without losing the human touch. Through these standards, publications and research, FPSB Ireland supports financial planners across the country in delivering advice that is both trusted and future-ready.