SPARK MARKET RESEARCH LIMITED

Spark Market Research Limited is a specialist insights agency that turns complex data into clear, actionable decisions for brands, product teams and market strategists. Drawing on a unique "What³" approach, Spark delivers quantitative tracking, multi-stage new-product development research and proprietary segmentation models that help clients understand their customers, optimise commercial performance and chart their next move.

The company's core services span UK and Ireland research, with deep sector expertise in banking, insurance, FMCG, retail and telecommunications. Highlights include a multinational, multi-language quantitative tracker for ongoing brand health, a staged NPD programme that helped a health-food brand launch a new overnight-oats product, and a segmentation tool that enabled a leading bank to refine both customer-facing and commercial decisions. Spark also offers LifeStars, a subscription-based research app that gives brands and HR professionals rapid answers to pressing questions.

Based in Dublin with a sister office in Leeds, Spark is part of the Audience Collective-a network of independent specialist agencies-allowing clients to tap into a broader suite of branding, media, digital and research expertise while benefiting from Spark's high-standards, AI-enhanced methodology and global reach across more than 60 countries.