BSI ENTERTAINMENT LIMITED

BSI Entertainment Ltd is an international sports‑marketing and entertainment specialist headquartered in Dublin. Drawing on more than 15 years of experience across Formula 1, MotoGP, World Rally Championship, rugby, football and golf, BSI delivers end‑to‑end sponsorship, marketing and management services for both Irish and global clients. The company’s flagship offering is a purpose‑built sponsorship‑management platform, complemented by a suite of digital solutions that streamline the planning, activation, delivery and evaluation of sponsorship and hospitality campaigns.

By harnessing its extensive network in sport, media and entertainment, BSI creates bespoke, data‑driven campaigns that engage target audiences and generate measurable returns on investment. From crafting compelling brand activations to providing ongoing consultancy, the firm works with blue‑chip organisations seeking to enhance brand value and unlock new business opportunities. Led by Managing Director Russell Murphy and Chief Technology Officer Mario Zachariou, BSI combines strategic insight with cutting‑edge technology to turn the global passion for sport