TELEVISION AUDIENCE MEASUREMENT IRELAND COMPANY LIMITED BY GUARANTEE

Television Audience Measurement Ireland (TAM Ireland) is the specialist provider of precise viewership data for the Irish television market. By combining rigorous measurement techniques with a clear commitment to excellence, vision and adaptability, TAM Ireland helps advertisers, agencies and broadcasters understand how television captures the attention of their target audiences.

The company's core offering centres on TV measurement services, delivering detailed insights such as average monthly reach for different age groups, the proportion of the video advertising day spent on broadcast TV and BVOD, and performance data for specific campaigns - for example the current "Dreams Waiting to Happen" National Lottery spot. In addition, TAM Ireland publishes research such as the ADland V Ireland 2025 survey, case studies and rankings of the best Irish Christmas ads, providing a valuable knowledge hub for the industry.

Serving clients across Ireland, TAM Ireland's client-area portal gives agencies and broadcasters secure access to customised data, enabling smarter media planning and more effective advertising investment.