LITES GROUP LIMITED

Lites Group Limited is a veteran field-marketing specialist that has been helping Irish brands connect with shoppers since 1989. Drawing on more than 50 years of combined experience across the Irish market, the company delivers end-to-end solutions that boost product visibility, drive sales and generate actionable insight for clients in sectors such as FMCG, consumer electronics, cosmetics, on-trade, DIY, hospitality, utilities and state bodies.

The core offering spans merchandising, retail installations, brand-ambassador events, sales-team deployment, market research, retail auditing and mystery-shopping. Lites Group's bespoke campaigns are supported by a suite of ancillary services-including coupon redemption, payroll, warehousing, logistics, print and signage-ensuring a seamless experience from concept to execution. A distinctive advantage is the proprietary LitesDirect platform, which provides real-time reporting, smart communication and business-intelligence tools, giving clients 24/7 visibility and full control over data security.

Clients such as Sony Ireland, Exertis Ireland and DIAGEO Ireland praise the company's motivated staff, rigorous processes and the measurable ROI delivered through its data-driven approach. Lites Group continues to innovate in field marketing, helping brands capture consumer attention at the point of purchase.