ANALYTIC PARTNERS LIMITED

Analytic Partners is a commercial-intelligence specialist that transforms a business's data into actionable insights, helping leaders make future-ready, profit-focused decisions. Drawing on a proprietary blend of advanced technology and the expertise of data scientists and marketing specialists, the firm delivers end-to-end decision-making tools that fuse information from marketing, sales, finance, operations and more.

Key offerings include Marketing Mix Modelling enhanced with external factors, agile test-and-learn experimentation, brand-impact analysis, pricing optimisation, and deep customer segmentation. All solutions are delivered through the GPS Enterprise® platform, which provides a single source of truth for cross-functional teams and enables scenario planning, forecasting and ROI measurement. Recognised as a Leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modelling, Analytic Partners also boasts a Forrester-reported ROI of +495 percent and a track record of delivering multi-million-dollar growth opportunities for clients across a range of industries.