ONSIDE MARKETING LIMITED

Onside Marketing Limited is a Dublin-based consultancy that creates high-impact sponsorship and research solutions for brands, sport organisations, entertainment properties and charitable causes across Europe, the Middle East and North America. By blending strategic counsel, market intelligence, deal-making expertise and rigorous evaluation, Onside helps both sponsors and rights-holders design, negotiate and measure partnerships that deliver lasting commercial value.

The firm's core services are grouped into four pillars - Strategy, where clients receive seasoned advice on embedding sponsorship into their business models; Intelligence, providing data-driven insights that clarify market position; Deals, focused on structuring agreements with the right mix of assets for durability and ROI; and Evaluation, offering a scientific approach to quantifying sponsorship worth. Onside works as a true partner, collaborating with high-profile clients such as Diageo, Vodafone, Guinness and Cricket West Indies to develop award-winning activations, secure naming rights and win major bids, including the 2024 ICC Men's T20 World Cup in the Americas.