FYFFES FRUIT PROCUREMENT LIMITED

Fyffes Fruit Procurement Limited is a heritage-rich fruit supplier that has been perfecting the art of sourcing, handling and delivering high-quality tropical produce for more than 130 years. Drawing on a legacy that stretches back to the late 18th century, Fyffes works closely with growers, logistics partners and retailers to bring fresh bananas, pineapples and a range of exotic fruits to consumers throughout Ireland, the UK and wider Europe.

The company's core offering centres on three product families. Its bananas are marketed as a creamy, mood-boosting snack; pineapples are promoted for their juicy flavour, vitamin content and low calorie profile; and the "Exotics" line satisfies year-round demand for tropical varieties that are otherwise hard to source. Fyffes also supports its retail partners with the Trudi's® brand, which has been driving category growth and strengthening relationships across the European market.

Beyond product supply, Fyffes demonstrates a strong community spirit, partnering on initiatives such as "Ireland's Fittest School" and publishing comprehensive human-rights and environmental due-diligence reports. This commitment to sustainability and responsible sourcing underpins its value proposition: delivering delicious, responsibly sourced fruit while fostering lasting partnerships and a healthier future for all.