SENSORY RESEARCH LIMITED

Sensory Research Limited (SRL) is a specialist consultancy that helps businesses turn sensory science into a strategic advantage. By combining rigorous sensory and consumer research with practical training, SRL supports industry, academia and government organisations in making confident, data-driven decisions about product development, quality and market positioning.

The company offers a full suite of services, from on- and off-site sensory panel management, method development and proficiency testing, to ISO 9001:2015 quality-management support and internal audits. SRL also designs bespoke sensory laboratories, assists with packaging approval documentation, and delivers customised training through its Sensory Training Academy - covering everything from R&D panel training to consumer research techniques and professional development workshops. For new product development, SRL employs descriptive profiling, difference testing and other analytical methods to build robust product profiles, benchmark against competitors, and monitor sensory quality over time. Its consumer-centric solutions include home-use testing, emotional/Kansei engineering, focus groups, claim substantiation and Complete Product Experience (CPE) studies.

With deep expertise in FMCG, particularly beverages, meat and dairy, SRL tailors each project to the client's budget, timeline and research objectives, ensuring that sensory insights translate into tangible commercial benefits.