TOURISM IRELAND COMPANY LIMITED BY GUARANTEE

Tourism Ireland Company Limited By Guarantee is the national marketing body that showcases the island of Ireland to the world. By coordinating press releases, media campaigns and strategic partnerships, it drives visitor growth and highlights the country's unique landscapes-from Ben Bulben in Sligo to Dunluce Castle in Antrim. The organisation works with travel professionals, broadcasters and tourism operators to ensure Ireland's story reaches overseas audiences, as demonstrated by recent collaborations with Trip.com Group and high-profile TV series on Channel 4 and ITV.

Through its "Overseas Opportunities" programme, Tourism Ireland offers businesses a platform to promote their products and services in key international markets, while its research and industry-opportunity alerts keep partners informed of emerging trends. The body also provides a suite of resources and regular updates for stakeholders, helping the wider tourism sector capitalise on new markets and maintain a vibrant, globally recognised brand for the island.