IRISH TOURISM LIMITED

Tourism Ireland is the national marketing body that showcases the island's attractions to visitors and trade partners worldwide. By developing and delivering strategic campaigns, the organisation promotes Ireland's rich cultural heritage, stunning landscapes and vibrant cities, helping tourism businesses reach new audiences across overseas markets. Its work is highlighted through regular news updates, press releases and media partnerships that celebrate high-profile projects such as the recent Trip.com Group agreement and popular travel-ogue series on Channel 4 and ITV.

Through a suite of "overseas opportunities", Tourism Ireland offers tourism operators the chance to feature their products in targeted international promotions, while its research and industry-opportunity alerts keep partners informed of market trends. The body also provides resources and updates for businesses seeking to expand their reach, and invites stakeholders to register for corporate news and industry alerts. By connecting Irish tourism providers with global audiences, Tourism Ireland plays a pivotal role in driving visitor growth and sustaining the sector's economic impact.