MIDLAND & WESTERN LIVESTOCK IMPROVEMENT SOCIETY COMPANY LIMITED BY GUARANTEE

Midland & Western Livestock Improvement Society Ltd. is a not-for-profit organisation that brings together cattle breeders and farmers across the Midlands and Western regions of Ireland. The Society's core activity is the organisation and delivery of pedigree cattle shows and sales, held at its dedicated Showgrounds venue on Boyle Road. Events range from the flagship Winter Fair, featuring senior cattle, bull weanlings and heifer weanlings, to specialist elite shows for Irish Angus, Irish Shorthorn and continental breeds, with opportunities for both on-site and online bidding through Martbids.ie.

Beyond the exhibitions, the Society provides a full suite of support for participants, including registration for shows, downloadable entry forms and catalogues, and a clear set of rules and conditions of sale. It also offers sponsorship and advertising opportunities within its event catalogues, helping agricultural businesses reach a targeted audience of livestock professionals. By fostering high-quality breeding and market connections, Midland & Western Livestock Improvement Society plays a vital role in sustaining and enhancing Ireland's cattle industry.