CROSSELL LIMITED

Crossell Limited is a Dublin-based specialist in field sales and merchandising, offering Irish brands a trusted partner to boost in-store visibility and drive incremental revenue. Since its founding in 1997, the company has built a nationwide network of more than 170 professionals who deliver over 112,000 sales calls and merchandised 1.6 million cases each year across the FMCG grocery, hardware, pharmaceutical and technology sectors.

The firm provides a full suite of services, including dedicated sales teams on full-time or fixed-term contracts, bespoke merchandising projects such as blitz campaigns, new-product launches and seasonal roll-outs, and a secure client portal that supplies real-time data and insights. Additional capabilities cover point-of-sale warehousing, logistics and licensed recruitment, ensuring brands receive end-to-end support from concept to shelf.

Guided by core values of integrity, openness, accountability, fun, reliability and respect, Crossell's people-first culture equips its teams with extensive training and a collaborative environment, enabling them to consistently meet agreed KPIs and deliver results on time, every time. Their mantra-"Your brand is our business"-captures the commitment to representing client brands with the same care and ambition as their own.