OUTDOOR MEDIA ASSOCIATION COMPANY LIMITED BY GUARANTEE

The Outdoor Media Association (OMA) is the recognised voice of outdoor advertising in Ireland. As a company limited by guarantee, OMA represents the sector's interests, develops professional standards and ensures that industry policy and best-practice are shaped with the input of advertisers, media owners and regulators. By sitting at the table when legislation and guidelines are drafted, the association safeguards the future of out-of-home media for its members.

OMA's remit covers the full spectrum of out-of-home formats - from large-format billboards and transit placements to digital screens in high-traffic locations. These channels deliver unparalleled reach, creating memorable brand impressions as audiences move through their daily lives. In addition to advocacy, OMA champions research excellence, sponsoring awards such as the Marketing Society's Brand or Product Development Research category, and recognises innovative work that drives commercial and creative impact.

Serving the whole of Ireland, OMA brings together a diverse membership of industry leaders, providing a collaborative platform for knowledge-sharing, standards development and the promotion of effective, high-impact outdoor media.