TAM IRELAND LIMITED

Tam Ireland Limited is an Irish-focused data and insight specialist that delivers precise viewership metrics to help advertisers, agencies and broadcasters understand the power of television. By combining robust TV measurement with detailed audience reach figures - such as average monthly reach for different age groups and the proportion of video advertising spent on broadcast TV and BVOD - Tam Ireland equips its clients with the evidence they need to plan, optimise and justify TV campaigns.

The company's suite of services includes comprehensive TV audience measurement, bespoke survey research (e.g., the ADland v Ireland 2025 study), and curated case studies that showcase successful advertising executions, from the nation's favourite Christmas ads to high-profile on-air campaigns like "Dreams Waiting to Happen" for the National Lottery. With a secure client portal for agencies and broadcasters, Tam Ireland serves media professionals across the island, championing television as the prime real-estate of advertising while maintaining a commitment to excellence, vision and adaptability.